Sample Direct Response Accomplishments

• Over 10 years Creative Director experience.
  
  
• Conceptualized, wrote and directed creative on a dimensional mailing that pulled a 25% response rate for a leading technical journal.
  
  
• Conceptualized, wrote and directed creative development of a magazine renewal series that boosted response by 39% (from 18% to 25%).
  
  
• Conceptualized, wrote and directed creative development of an association medical insurance lead generator that pulled over 3% and was the most successful promotion ever mailed by the insurance broker.
  
  
• Conceptualized, wrote and directed creative development of a magazine renewal package that beat control by over 70%.
  
  
• Conceptualized and wrote traffic-building direct mail package for Simplesse Simple Pleasures frozen dessert that pulled over 11% and established interactive data base.
  
  
• Conceptualized, wrote and directed creative on 6"x9" Montgomery Ward Legal Services package that outpulled control.
  
  
• Conceptualized, wrote and directed creative on new control package for Montgomery Ward "Birthday Life" insurance that significantly lowered acquisition costs.
  
  
• Conceptualized, wrote and directed creative on initial Home Equity Loan control package for Chase Manhattan Bank.
  
  
• Conceptualized, wrote and directed creative on control kit to launch a Home Equity Loan program for a Milwaukee bank; package doubled projected response rates.
  
  
• Conceptualized, wrote and directed creative on control kit to launch new MasterCard/Visa for Milwaukee area bank that exceeded projected responses by over 300%.
  
  
• Conceptualized, wrote and directed creative on original 1985 Sears Discover Card direct mail package that pulled 21% and launched the product.
  
  
• Conceptualized and wrote circulation package for Chicago Sun-Times that outpulled control by over 230%.

Areas of Special Expertise

• Financial Services
  
  
• New Product Launch
  
  
• Consumer Solo DM
  
  
• Continuity (club or service enrollment)
  
  
• High Tech/Web
  
  
• Circulation/Subscription/Renewal/Books
  

Summary of Qualifications

• Award-winning, sales-producing copy and concepts.
  
  
• Web content & merchandising copy that motivates readers to act.
  
  
• Demonstrated success at writing for leading corporate clients including:

• Over 10 years Creative Director experience.
  
  
• Over 18 years direct-response copy writing experience.
  
  
• Freelance since 1985
  

I specialize in strategic thinking and writing for business and consumer direct response, collateral, fulfillment packages, and web sites. I can provide you with copy, or with full creative, for direct mail, collateral print, and the web.

If you use freelance writers to gun down "unbeatable" direct response controls, shed new light on established product lines, create web site content, or simply to handle your overflow--you and I should talk.

Since 1985, I've been providing concepts, copy and full creative to many of the nation's leading direct marketing agencies and Fortune 500 companies.

I can be one of your most valuable resources, too.

My concepts and copy have worked--time after time--for an astonishingly diverse range of products. From credit cards to cooking clubs, subscriptions to software, I've done work you can literally bank on.

But why not judge for yourself? It costs you nothing to take a look at my book of proven winners. Just give me a call at (800) 932-4748 to set up a time convenient to you.

So if you're in this business to win - with increased response rates, lowered acquisition costs or copy that's on time and on target - call me today.

There's no cost. No obligation. Just results you can count on.

Sincerely,

Lea Pierce

P.S. Why not call now for a free, no-obligation analysis of your current creative efforts? Just dial 800 932-4748. Thanks!

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